If you're as forgetful as I am, you need scatterbrain. It began as a solution for trying to find the word on the tip of your tongue that you just can't think of - what if there was an app for that?
For an interaction design course in spring 2017, I wanted to create a flexible app that suggested words for users based on whatever search terms they could think of - first letters, rhymes, part of speech, etcetera.
I loved the idea of a reverse dictionary but wanted to broaden the scope, allowing users to search for synonyms, antonyms, or rhymes.
wireframes + user testing
Through user testing I realized that the search ux needed to be simplified. I separated types of results (synonyms, antonyms, and rhymes) from filters, which could modify the results.
Users were also confused by the word "scatter" as the CTA, and wanted additional functionality at the end of a search, so I changed the copy and introduced a nav bar to house recent searches and favorite words.
When sketching logo ideas, I focused on the scattered aspect of the name, instead of exploring a literal brain. I felt drawn to simple geometric circles, inspired by thought bubbles, which became playful with added color and a dashed texture.
Though the iOS app typography follows Apple's standard, San Francisco, I wanted the logotype to work across platforms, so I chose complimentary slab serif Argo.