Art Explorations

As an interactive design co-op at iFactory, I began the process of visual design for numerous client websites through art explorations.

Each exploration takes the client's existing brand elements into account and reinterprets them into distinct visual styles. Nicknamed "style tiles", the explorations seek to push the limits of the client's brand by testing variances of typography, color palette, calls to action buttons, and iconography, as well as overall tone.

Through both internal team and client feedback, the explorations eventually informed the look and feel of future designs for client websites.